Ayesha Asif

Hi, I'm Ayesha

Thanks for stopping by!

My background spans e-commerce operations, digital marketing, and analytics. I've managed multi-brand campaigns at scale, built performance reporting frameworks, and developed data-driven digital strategies across luxury beauty brands and growing businesses.

Currently seeking opportunities.

MyWork

Shiseido Group logo
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Shiseido

End-to-end e-commerce operations across 4 luxury beauty brands in the Canadian market — campaign management, digital merchandising, daily QA, and paid media trafficking.

40+ Campaigns
Digital Main Street
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Digital Main Street

Launched e-commerce websites and delivered digital marketing training for 45+ small businesses across Canada.

45+ Launches
All Paws Rescue
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All Paws Rescue

Volunteered as Social Media & Marketing Coordinator to overhaul a nonprofit's brand identity, redesign their website UX, and rebuild their entire social presence from scratch.

Full Rebrand

CORE SKILLS

E-Commerce Operations

Analytics & Reporting

Project Management

Digital Marketing

Specific Skillsets

E-Commerce & Digital Marketing

Shopify, SFCC, Ecwid, SEO/SEM, Meta Ads, Meta Business Suite, Google Ads, Klaviyo, HubSpot, Rakuten

Analytics

Google Analytics / GA4, Power BI, Tableau

Project Management & Tools

JIRA, Airtable, HubSpot CRM, Salesforce, Microsoft Office

Design & Production

Adobe Creative Cloud, Figma, Canva

AI & Automation

ChatGPT, Claude, Gemini, AI-assisted content creation & workflow automation

Education

BCom

Bachelor of Commerce — Business Technology Management

Toronto Metropolitan University • 2021

Relevant Coursework

  • IS Project Management
  • Web Design & Management
  • Concepts of e-Business
  • Principles of Marketing
Certificate

Digital Marketing Bootcamp

Jelly Academy • Jul — Nov 2023

Experience

2025 — PRESENT

Beauty Advisor

L'Occitane en Provence

2024

E-Commerce Coordinator

Shiseido Group

End-to-end digital ops across 4 luxury brands in the Canadian market.

2023 — 2024

E-Commerce Coordinator

Digital Main Street

Built and launched e-commerce websites for 45+ small businesses across Canada.

2021 — 2023

Service Officer

Scotiabank

High-volume client operations and CRM management for corporate accounts.

Nice To Meet You

Currently seeking opportunities.

Based in Toronto, ON. Let's connect.

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